Do they ever use terms that confuse you and they can’t break it down into something simpler (SEO, PPC, CPC, VSEO, RWD)?
Do they tell you it takes more than 6 months to rank your website on the first page of google?
Are they Ranked 1st on Google for ‘SEO’ and claimed they are ‘SEO expert’?
Most companies that sell themselves as digital marketing experts but are unwilling to educate you on what they do is a bad sign and you should ruuuunn!
But what if I already have a company doing all my online marketing and I’m skeptical?
Well then you’re screwed!…..
Take these tips and ask your agency if they are implementing this in your campaign, if not or they refuse, you may want to consider looking at other options. But we’ll let you make that judgment call.
Spend $1,000 on a marketing campaign… You should be getting at least $10,000 back for us to consider it a nice return.
We’ve seen too many companies not know if their marketing campaign is directly bringing any business.
If you don’t know how many phone calls are being generated from your internet marketing company (including website, Facebook Ads, or Google Ads) then you MUST set that up asap!
Every campaign you release should be tracked with a unique number to see if things are working. Below you’ll see a screenshot of our call tracking software, yours will look similar.
If you find that your marketing company is showing you statistics and page 1 rankings but you don’t have the business growth or increase in phone calls then you’re most likely ranking for the wrong keywords.
Ranking on page 1 of google for something that nobody searches is completely useless.
Let me show you what I mean…
If you’re on page 1 of google for “Buffalo’s best landscaping company ever established” how many people do you think search that exact phrase? Probably not too many, therefore you’re getting zero phone calls.
But if you were to instead target “Buffalo landscaping” you might get 30 – 50 phone calls in the first month you’re on page 1.
So why don’t all companies rank for the highly searched key term?
The answer is simple, the competition is high and most SEO companies can’t compete in that space. So instead they will sell you the first page ranking so there is an appearance of good work being done, while you continue to generate no phone calls.
Here’s a couple questions you have to ask any “SEO experts” you encounter.
How many searches does my market receive for my service?
What keywords are we going to target? How many searches does that key term get?
How much traffic are my competitors getting? Are you confident we can surpass them?
And the list goes on…
But I don’t wanna bore or overwhelm you with questions.
If you’d like someone from our team to go over some of your keywords and show you where you could be getting more phone calls send us an email here.
Maybe by the time you’re reading this we aren’t doing these for free anymore. Either way you have nothing to lose.