So you have already built a website and finally managed to get regular amount of organic traffic coming into it. Great! However, after a few months you begin to realize phones are not ringing all that much and your inbox stays relatively empty. Not a lot of people seem to be visiting your website even though you are already on the first page of Google.
So what went wrong? Maybe the people in your field are simply not searching up for you online. The no.1 Web Design mistakes for you is that your website is not truly optimized for sales. Simply put, having a website online and having a lot people going to it is just not good enough anymore. In this day and age, unless your customers can find all the information they need on your site within the first 30 seconds, they will ‘opt out‘ AKA they will leave your website.
Let’s get down to business. How do you make a website in such a way that people will pay for your services? No matter what kind of niche you are in, here we have accumulated top 3 Website design flaws costing you sales. By the end of the guide, you should have enough knowledge to either make these changes yourself, or contact your web developer and have him/her make the changes for you. Either way, you should start seeing more phone calls and generating $$$ online.
Most people simply visit a website and leave a few seconds later without doing anything. Why do they do that? They do it because there is no Call to Action. Call to Action or CTA for short tells customers exactly what you want them to do. For example, if you are a Landscaping company and somebody just visit your website. You will want to do whatever it takes to convince them to give you a call, but how could they do it if your phone number is a tiny font hiding in the bottom of your website? You want your Call to action to be up front and center, it should be one of the first thing that shows up on the website and clearly communicate exactly what you want your customer to be doing.
Call to action can be many different things. There are 2 most popular types of CTAs 1) Contact form where customers put in their information 2) a Click to call button that lets people call you with just one click. Since most of your customers are going to be on the mobile device, a Click to call button will let them call right away without having to write your number down on a piece of paper or let their friends hold their phone for them.
You have a nice $5,000 website, but what use is it if you cant track your performance and how well it is doing? If you have no idea how many unique visits you get in a week online then what’s the point of having a website in the first place?
Having good analytics setup is very important in the long run. It helps small businesses decide on what to do differently and how their customers react to their business. If a total of 100 people visit your website and 30% of them opt in to your mailing list/ stay longer than a minute on it, you are doing a good job. One of the most important thing you can do with the information you get from customers is the ability to send them more offer and retarget them. Remember, there must be a reason they visit your site in the first place. If they were on the fence about your service but decided to opt out. Then the ability to send them new offers, marketing materials, coupons would help greatly in bringing them back and finally convince them to purchase from you.
It’s 2017 and some people still don’t have a responsive website. What’s a responsive website you ask? A good way to tell is if you have a laptop and a mobile phone and you decided to go on the same website on both devices, what you will see is the content displayed on these 2 devices will be different. Remember in early 2009-2010 when you have to zoom in on mobile to see a text on a website? That’s a problem, not only will your users derive bad experience on your brand, but Google will also punish those websites that are not responsible. In 2017, having a non-responsive website means you will not rank high on Google.
That’s the Top 3 Web Design mistakes you could avoid right now! Have you ever had this pain point? If not, what is the no.1 Web Design mistakes you wished you could have avoided? We love helping business owners, send us an email at firstname.lastname@example.org and we would be excited to help you out